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Title Image

M+IT Reveal Wall

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Client

Meetings + Incentive Travel Magazine | IncentiveWorks

Role

Designer + Art Director

Date

August 01, 2012

Category

Event Creative, Trade Show Exhibits + Signage

About This Project

Working with the Freeman Director of Production we came up with this crazy idea for creating an interactive booth at IncentiveWorks for Meetings + Incentive Travel magazine (M+IT), the trade show media partner.

 

We wanted to create a space for event planners to ask questions and brainstorm ideas the magazine could address in the coming year. Constructed of two layers, with the full-colour print as the base layer and then foamcore plus-signs tacked on top, attendees could pull off the top layer, grab a marker and share their thoughts. It was amazing to see the wall come to life over the course of this event.

 

IncentiveWorks is the largest meetings and events industry trade show and conference in Canada.