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M+IT ReDesign Announcement

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Client

Meetings + Incentive Travel Magazine

Role

Art Director + Designer

Date

January 03, 2012

Category

Brochure, Print Design

About This Project

Prior to the release of the Meetings + Incentive Travel magazine’s redesign, the publisher wanted to send something to clients and readers to let them know what was on the horizon for 2012 and show off the new brand.

 

Initially, they wanted to send an 8-page, copy-heavy booklet out, but after a little convincing, I pitched a roll fold brochure that would be inspiring to both clients and readers. The fun part of the brochure was when it was sealed and mailed, it appeared to be black and white, but the reader opened it, it was an explosion of colour.

 

Launched in 1972, Meetings + Incentive Travel is Canada’s premier events magazine, published six times a year, with a circulation of over 18,000.