I am Wild + Free – Brand

About This Project

I led the brand development process from concept through to completion, creating:

A gentle and symbolic peacock feather logo, representing renewal, strength, and authenticity

A customized wordmark that balances clarity and approachability with feminine strength

A supporting visual system, including alternate logos and a calming, emotionally intelligent color palette (Bluebird, Peacock, and Conure)

The final result is a brand that feels compassionate, clear, and confidently free — designed to resonate deeply with women on a healing path.

 

I Am Wild + Free is a wellness brand founded by a certified holistic nutritionist who supports women in recovery from eating disorders. The brand needed an identity that felt safe, empowering, and aligned with the journey of healing — grounded in freedom, softness, and self-trust.