Why Hire a Freelance Graphic Designer
1. Your Project is #1
When you hire a freelance graphic designer, you are the #1 client. With an agency (unless you have the budget) they’re not necessarily dedicated to your needs 100% of the time, not to mention they can be quite busy.
With a freelance designer your projects go straight to the top of their list, your emails get answered immediately and your projects tend to have a quicker turnaround time.
2. Your In-House Team is Swamped
We’ve all been there: your entire team is going at full speed and barely looks up from their desks. But there’s a project that’s been put on the backburner and your team just doesn’t have the capacity to handle it.
That’s where a freelancer can come to the rescue and help your team. Many hands make light work.
3. Do What You Do Best, Delegate the Rest
You’re an expert at your business and already have too much on your plate! A freelance designer can create everything you need in a fraction of the time you would spend trying to do it yourself.
The amount of frustration and time saved allows you to focus on the most important thing: your business.
4. It’s Not as Expensive as You Think
Not everyone needs an ad agency, design studio or even a full-time graphic designer on staff. With a freelance designer, overhead costs are much lower and these savings get passed down to you, the client.
The beauty of hiring a freelance graphic or web designer is you only pay for what you need. The right graphic designer will work within your budget and help you prioritize what design work you need.
5. You Need an Expert
Working with a freelance designer gives you immediate access to the expertise, skills and talent you need for your business. Some designers might have a history in your sector and have past projects that are similar to yours.
Nothing beats some outside perspective from an expert.
6. When You Need Something ASAP and Yesterday
Have a short deadline and need something quick? Freelance designers are used to working under pressure, with tight deadlines and delivering creative, high-quality results.
Sometimes you just need work done beyond the standard business hours too! That’s where a freelancer is a great option.
7. We Design Like We Give a Damn
Freelance designers live and die by their work. We can’t phone it in or deliver inconsistent results, otherwise, no one would ever hire us again.
An agency can’t match the attention to detail, client care and diligence freelancers can. As we say in the freelance biz, you’re only as good as your last project!
8. Scale Your Dream Team
As you grow your business, growth isn’t always consistent. Freelancers create a fantastic safety net until you have consistent hours and profit to justify a full-time hire.
Freelance designers can add more value to your in-house team and help get their work done better and faster!
9. Great Design Drives Business
Great design has the potential to deliver measurable results for small businesses. Use every opportunity you have to convert leads into sales and fence sitters into customers.
92.6% of people say visuals are the #1 influencing factor affecting their purchase decision (Source: KISSmetrics).
10. Turn Design Pain Into Champagne
If you want to look professional, be memorable and stand out from your competition, well-designed materials and a distinct brand will take you from ginger ale to champagne.
You only get one chance at a first impression with your customers, make sure it’s a good looking one. Cheers!
What About Fiverr, Craigslist, 99Designs etc.?
“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.”
— Red Adair (1915-2004)
There’s a major difference between the “affordable” design you purchased online and one that’s been handcrafted for you. When you hire a professional they’ll take into consideration your competitors, your needs, your input and deliver truly creative solutions.
As my mom likes to say “Don’t throw good money after bad!”
Hire a graphic design professional who knows the secrets to successful design.